Logo for Dana's Boutique with stylized text and a decorative circular design with a butterfly.

Dana’s Boutique

2025 | Dana’s Boutique hired me to manage their social media presence, strengthen brand visibility, and increase audience engagement. My role included creating reels and photography content, developing a fresh and cohesive Instagram aesthetic, designing digital advertisements for in-store events, and managing promotional campaigns across Facebook and Instagram. I also maintained the company’s website by updating inventory and improving navigation to create a seamless, user-friendly shopping experience.

Collection of skincare products, jewelry, accessories, and clothing items displayed on various textured surfaces.
Collection of skincare products, jewelry, accessories, and clothing items displayed on various textured surfaces.
Collection of skincare, hair care, and personal items including moisturizer, hair masks, a pink puffer clutch, patterned pouches, makeup, and bottled supplements.
Collection of skincare, hair care, and personal items including moisturizer, hair masks, a pink puffer clutch, patterned pouches, makeup, and bottled supplements.
Collection of various personal and decorative items including candles, small bags, floral and patterned textiles, a wax warmer, jewelry, greeting cards, and a pink portable oven.
Collection of various personal and decorative items including candles, small bags, floral and patterned textiles, a wax warmer, jewelry, greeting cards, and a pink portable oven.
Screenshots of an Instagram profile page on a mobile phone showing various holiday and seasonal themed posts, including Christmas decorations, thanksgiving messages, and fall imagery.
Screenshots of an Instagram profile page on a mobile phone showing various holiday and seasonal themed posts, including Christmas decorations, thanksgiving messages, and fall imagery.

Before

Three smartphone screens displaying social media posts with holiday-themed graphics, including plush holiday character toys, pumpkins, and Christmas decorations.
Three smartphone screens displaying social media posts with holiday-themed graphics, including plush holiday character toys, pumpkins, and Christmas decorations.
Three smartphone screens displaying a social media page with various colorful products and giveaway announcements arranged in a grid format.
Three smartphone screens displaying a social media page with various colorful products and giveaway announcements arranged in a grid format.

After

Screenshots of social media posts from Dana's Boutique, including a holiday giveaway announcement, a close-up of giveaway prizes, and a promotional gift set with a cloth bag, candle care tools, and a game controller, all on mobile phone screens.
Screenshots of social media posts from Dana's Boutique, including a holiday giveaway announcement, a close-up of giveaway prizes, and a promotional gift set with a cloth bag, candle care tools, and a game controller, all on mobile phone screens.
A collage of images featuring holiday gift items, accessories, and promotional materials. Top row includes pens, notepads, and a towel with a holiday joke. Middle row shows woven bags, a holiday giveaway sign, and small woven pouches. Bottom row displays jewelry, keychains, and tools.
A collage of nine images showing various items, including a candle, decorative bowls with floral designs and messages, small bags in different colors, skincare products, a Cyber Monday promotional poster, colorful greeting cards, a ceramic mug with a quote, and a gift box with a ring logo.
A collage of nine images showing various items, including a candle, decorative bowls with floral designs and messages, small bags in different colors, skincare products, a Cyber Monday promotional poster, colorful greeting cards, a ceramic mug with a quote, and a gift box with a ring logo.
Collage of various personal items including a giveaway announcement, jewelry, wallets, decorative boxes, a planner, shower steamers, and a hat.
Collage of various personal items including a giveaway announcement, jewelry, wallets, decorative boxes, a planner, shower steamers, and a hat.