Finnell Sports Advisory logo with text: "Your talent. Your brand. No limits." in gold and black.

Finnell Sports Advisory

2026 | Finnell Sports Advisory hired me to develop a comprehensive brand identity that establishes a professional and cohesive visual presence. The project included primary and secondary logo design, a curated color palette, typography, brand guidelines, and custom graphic elements to ensure consistency across brand applications. I also created branded mockups to showcase the new brand identity in action, demonstrating how visual elements translate across different marketing materials.

Finniss Sports Advisory branding kit cover with FSX logo, shield design, gold color scheme, and text 'Finniss Sports Advisory', 'Prepared by Kayla Schroeder', and slogan 'Your talent. Your brand. No limits.'
Color palette showing five colors with their names and hex codes: Deep Gray, Royal Navy, Light Tan, Victory Gold, Warm White.
Design concepts for two sports logos with the initials FSA in bold gold lettering, one with a shield outline and the other plain, accompanied by the words 'Finnell Sports Advisory' in small gold text.
Display of four different logo color variations with shield and diagonal lines, accompanied by the text 'YOUR TALENT. YOUR BRAND. NO LIMITS.', and the logos labeled as 'FINNELL SPORTS ADVISORY' in black, blue, gold, and beige.
A typography infographic discussing headings and subheadings, featuring examples of Bebas Neue bold and regular fonts with details on letter spacing and line spacing.
Typography guide showing font styles: Glacial Indifference Bold, Regular, and All Caps Regular, with instructions on letter spacing and line spacing.
Graphic showing a football player in a uniform and helmet, with some text about sports advisory services and a sponsorship card for a football quarterback named Lagway, with a market value of $350,000.
A graphic design featuring the Finnell Sports Advisory logo, text stating "Your talent. Your brand. No limits.", and abstract lines, all in gold on a light background.